What is Usability testing?

Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. Usability testing can be seen as an irreplaceable usability practice since it gives direct input on how real users use the system. Usability testing in contrast with usability inspection methods where experts use different methods to evaluate a user interface without involving users.

Making your website easier for potential customer is the main purpose.

To make him easier find what he searches for, easier to select and buy products - create profit for your company and saves your money.
In a usability test, you will see people using your website in realistic situations, as well as hear them describe their experience.
You may see them do unexpected actions or hear suggestions for new features; most importantly, you will get insights into how your users think.
Usability testing together with web analytics gives you better chances to have more modern and useful resource.
The line of questioning can be tailored for each user’s individual way of using the website this way you can go deeper into a user’s thought process, rather than having to guess.
You’ll get to know your customers better through usability testing.

Mobile & tablet testing

Mobile & tablet testing: usability testing of your website or application on a mobile or tablet device.

Express usability testing

Express usability testing: a quick-turn-around usability test focusing on a portion of your website.

Desktop testing

Desktop testing: usability testing of your website on most OS and browsers different resolutions.

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